Audiobook Bill Kilday Never Lost Again

About the Book

As enlightening every bit The Facebook Outcome, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the about essential applications ever devised, and the rag-tag team that built it and inverse how we navigate the world

Never Lost Again chronicles the evolution of mapping applied science—the "overnight success twenty years in the making." Bill Kilday takes us behind the scenes of the tech's development, and introduces to the squad that gave us non only Google Maps but Google Earth, and nigh recently, Pokémon Go.

He takes us back to the starting time to Keyhole—a cash-strapped startup mapping company started by a small-town Texas boy named John Hanke, that nearly folded when the tech bubble burst. While a contract with the CIA kept them afloat, the company'southward big intermission came with the first invasion of Iraq; CNN used their technology to embrace the war and made it famous. Then Google came on the scene, buying the company and relaunching the software as Google Maps and Google Earth. Somewhen, Hanke'south original visitor was spun back out of Google, and is now responsible for Pokémon GO and the upcoming Harry Potter: Wizards Unite.

Kilday, the marketing manager for Keyhole and Google Maps, was there from the primeval days, and offers a personal look backside the scenes at the tech and the minds developing information technology. But this volume isn't only a await back at the past; it is likewise a glimpse of what's to come. Kilday reveals how emerging map-based technologies including virtual reality and driverless cars are going to upend our lives once more.

Never Lost Once more shows united states how our worldview changed dramatically as a result of vision, imagination, and implementation. It's a crazy story. And it all started with a really skillful map.

Disquisitional Praise

"Kilday makes you experience like you lot were there in person for the incredible rise of Google Maps and the geolocation industries that were built on pinnacle of it. Get the inside scoop on this world-changing technology from a talented storyteller who makes every page fun." - Joshua Baer, founder of Capital Factory

"In Never Lost Again, Kilday takes the states back to the origins of the Google mapping revolution, offer a personal, insider's account of the startups, people and technologies backside it all.  It'due south a wild ride, and they don't e'er take the most direct route, but they end up irresolute the way we navigate the world. It'due south a v-star trip!" - David Richter, Global Head of Business organisation and Corporate Development, Uber

"the author crafts an engaging, blow-by-blow account of people and events that made mapping an unusually powerful tool...Informative, entertaining reading for nontechies." - Kirkus Reviews

"Will appeal to those looking for the inside scoop on the business side of tech. But Kilday provides enough detail on the development of Google Maps—from CD-ROMs to negotiating prices of data sets to the development of "geocoding"—that this will also appeal to tech geeks and map nerds." - Booklist

"Every would-be founder should take advantage of the hours saved by map technology and read this book.  Information technology is an epic of tradeshow demo hell, cash flow struggles, technology brilliance and sheer perseverance that delivered one of the miracles of our age.  It's a captivating yarn with insider details and story-telling other start-up books rarely seem to capture and bring to life." - Bing Gordon, Partner, Kleiner Perkins Caufield & Byers, and previous CCO of Electronic Arts

"Never Lost Once again is an entertaining and inspiring story of perseverance and determination." - Inc.

Product Details

• ISBN: 9780062673053
• ISBN ten: 006267305X
• Imprint: Harper Business
• On Sale: 05/29/2018
• Pages: 368
• List Price: $eighteen.99
• BISAC1 : BIOGRAPHY & AUTOBIOGRAPHY / Business
• BISAC2 : TECHNOLOGY & Applied science / Cartography
• BISAC3 : BUSINESS & ECONOMICS / Corporate & Concern History

Photo courtesy of the writer

Beak Kilday

Biography

Bill Kilday's twenty-5-year career in technology and game marketing has centered on maps and augmented reality. He served as marketing manager for digital mapping start-up Keyhole, and marketing pb for Google'southward Geo sectionalisation during the launch of Google Maps and Google Globe. He is currently VP of marketing for Niantic Inc., a spinout company from Google responsible for GPS-based games Ingress, Pokémon Become, and the upcoming Harry Potter: Wizards Unite. The youngest of eight children, Kilday was born in Houston, Texas, and now lives in Austin, Texas, with his family. He has a terrible sense of direction.

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Source: https://www.harperacademic.com/book/9780062673053/never-lost-again

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